He brought out the best in me and turned what should have been a trial
by fire into a walk in the park. In fact, even though the dragons did
not invest in my idea, they commented on how bright I was and how good
my presentation was: I give Edward full credit for that. He was an
outstanding mentor who reinforced my strengths and eradicated my
weaknesses.
He’s given me the self-belief to walk into any room and present like I was born to it.
If he can get me through Dragons’ Den he can get you through anything.
Jay Fretwell, Advertising CEO, 2010